Times Television Network (TTN), part of India’s media conglomerate, The Times Group, has announced the appointment of Hemant Arora as Business Head of the Branded Content Business for ET NOW, TIMES NOW and zoOm, effective April 1, 2013. The new business unit will focus on customised solutions and properties that enhance value for clients, creating impact and engagement across the network. In line with TTN’s strategic focus, Arora has been mandated with a larger business role with a P&L responsibility. TTN will be making significant investments in building and scaling up the unit’s resources and focus on client value delivery across the verticals of news, business and entertainment. Arora will continue to report to Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm. 

Speaking on the announcement, Avinash Kaul, Chief Executive Officer, ET NOW, TIMES NOW and zoOm said, “We believe that Branded Content will provide our customers the impact and engagement that will help accelerate the growth of their business and hence it is seminal to our own business strategy. We are pleased to have Hemant Arora at the helm to define the direction of this key business unit and ensure the highest standards in value delivery to our customers. Under his able leadership we intend to build best in class capability and resultant business, to lead the marketplace.”