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Astro and All3Media International announce adaptation of ‘Liar’ for Malaysian audiences

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Astro and All3Media International announce adaptation of ‘Liar’ for Malaysian audiences

April 13, 2022 by TVA Editor

Liar Ioan Gruffudd as Andrew Joanne Froggatt as Laura

'Liar' Ioan Gruffudd as Andrew, Joanne Froggatt as Laura. Courtesy of Two Brothers Pictures and all3media International.

Astro, Malaysia’s leading content and entertainment company has acquired the rights to adapt BAFTA and British Screenwriters nominee Liar, a thriller series created by BAFTA and Golden Globe-nominated screenwriters Harry and Jack Williams, through the partnership of its film production arm, Astro Shaw, with renowned independent television, film and digital production and distribution company All3Media International.  

Double Vision, the production company behind The Bridge, played a key role in securing the rights to adapt Liar and will be helming the production of the series. 

Produced by Two Brothers Pictures for ITV and Sundance TV in 2017, Liar is a thriller series that explores themes of sexual assault, consent, modern-day gender politics, family life as well as deceit. The bold series garnered a peak audience of 7 million, making it the biggest audience ITV has seen for a brand-new drama since 2014. Known for its outrageous twists and characterisations that keep audiences at the edge of their seats, Liar tells the story of two people whose initial attraction leads to far-reaching consequences when lies, deception and manipulation blur the truth. 

Vice President, Malay Nusantara Business & Head of Astro Shaw, Raja Jastina Raja Arshad said, “We are thrilled to be commissioning local adaptations of some of the best internationally acclaimed series, bringing international storytelling with local nuances and themes to our audiences. We believe that this strategic partnership with All3Media International will not only broaden the diversity of storytelling in the local creative industry, but also strengthen Astro as a platform that develops and curates world-class local productions through our drama offerings as we continue our efforts to innovate and elevate our content to be consistent and on par with international standards. We would also like to thank Double Vision for making this collaboration possible, and we are very excited to be working with one of the top Malaysian production companies to produce the Malaysian adaptation of Liar.” 

Vice President, APAC of All3Media International, Kit Yow added, “We are delighted to be partnering with Astro and Double Vision on this new adaptation of our global hit Liar. The gripping ‘he said-she said’ has proven its credentials to thrill audiences, and we know that this smart, riveting Astro and Double Vision production, with its fabulous cast and stylish direction, will thrill Malaysian audiences.” 

The Malaysian adaptation of Liar is expected to air towards the end of the year and will premiere on Astro linear channels, On Demand and Astro GO. 

Other Topics: all3media International, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, Astro, Astro Go, avod news, broadcaster news, Co-Productions, companies, Content, Content Distribution, content news, distribution, entertainment news, format licensing, format sales, ITV, k-drama news, Liar, media news, OTT news, pay-tv news, people, people and appointments, show distributor, show format, show genre

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