Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distributor SAMA Digital Media Solutions Inc (SAMA DMS). The companies exhibited together at the KOBA exhibition in May.

SAMA DMS has been a major provider of cutting-edge technologies in south-east Asia for well over 50 years. It represents many of the most important brands in media technology. At KOBA, the Cinegy demonstration showed the potential of a comprehensive, software-defined architecture, including Cinegy Air (playout and presentation), Cinegy Capture (ingest and asset management), Cinegy Convert and Cinegy Encode (video processing), Cinegy Multiviewer and Cinegy Title (graphics design and population).

“We have chosen to partner with Cinegy because we have a very clear shared vision for the future of media architectures,” said Kiwhan Inn, President and CEO at SAMA DMS. “Cinegy gives us a truly software-defined television workflow, allowing us to replace rigid, expensive legacy hardware with a flexible, network-based infrastructure.

“Cinegy’s innovative use of GPU acceleration for video processing – like offloading encoding to NVIDIA GPUs – means we can design architectures handling immense data bandwidth, even for new formats like Ultra HD, without CPU bottlenecks,” Inn said. “By using standard IT hardware, and remote processing through cloud-native applications, Cinegy significantly reduces total cost of ownership while maximizing operational efficiency.”

Andrew Ward, business development manager at Cinegy, added “It was very exciting to meet the team at SAMA DMS and discover how closely aligned our visions are. The team quickly understood our design thinking, how our software applications interact, and how easily they build into larger systems to deliver real value for end users. This is a great partnership for Cinegy, and we look forward to delivering on creative power for broadcasters and media enterprises in the region.”