Warner Bros. International Television Production (WBITVP)’s The Bachelor franchise continues to expand internationally with its latest version of The Bachelorette in India, thus marking India the first within the territory to produce the show. This brings the total number of territories to license the Bachelor franchise to 26. The series is set to launch in September with 26 episodes.

Andrew Zein, Senior Vice President of WBITVP, Creative, Format Development and Sales WBITVP, said: “The Bachelorette continues to be a ratings success internationally as well as in the U.S. We are delighted that another new territory has now commissioned the series and are certain that the local version in India will become an audience favorite there too.”

Speaking on the concept of the show, Ajit Thakur, General Manager, Life OK said: “The Bachelorette India – Mere Khayalon Ki Mallika brings together Bollywood and Television to tell a magical fairy tale. We are proud to be associated with a famous international format – The Bachelor – that has many successful seasons to its credit in over 25 countries. This show gives us a unique opportunity to partner Mallika, a famed Bollywood celebrity, in her quest to find true love. We are confident that the series will strengthen Life OK’s programming and set another benchmark in quality entertainment.”