London, UK – Keshet International, the worldwide distribution and production arm of Keshet Media Group has appointed Cynthia Kennedy as Sales Director. Kennedy will cover multiple territories and will report to Keren Shahar, Head of Distribution & Acquisitions.

Kennedy joins a team that includes Sales Director Nelly Weber-Feld, Sales Director Kelly Wright and Marcom Manager Limor Gott-Ronen, who is extending her responsibilities to include sales. Kennedy joins from BBC Worldwide where she was Senior Sales Executive, Format Licensing.

Shahar said of her appointment: “I’ve known Cynthia for many years and I’m delighted she has accepted our offer to join the KI team. Cynthia has excellent relationships with the international broadcast and production community and I have no doubt she will be a great asset to our expanding sales team.”

Kennedy added: “When one of the most innovative broadcasters in the world comes calling, you answer.  Israel is now recognised as a creative hub and a top exporter of formats, and I am very happy that Keshet has asked me to join at such an exciting time in the company’s history.  I look forward to working with the KI team and regional offices to bring Keshet’s brands to the widest international audience possible.”