Singapore – New to Asia TV Forum & Market (ATF) this year is MIPAcademy Singapore. This initiative is produced by Reed MIDEM and Reed Exhibitions Singapore, in collaboration with The Entertainment Master Class, and offers a full-day suite of master classes held as part of the ATF conference slate.
MIPAcademy aims to equip participating TV producers and executives with creative tools and essential strategic know-how. Inspired by feedback from ATF participants, MIPAcademy will provide a platform for television executives who are looking to create the next big hit in Asia.
Attendees will learn directly from a roster of international industry experts, such as Virginia Mouseler, CEO, The WIT, Michel Rodrigue, CEO, The Format People, Ann Christin Siljan, Director International Sales, Nordic World, Beryl Yan, Head of Programme Strategy Department, Hunan Satellite TV, and Na Young Suk, CJ Entertainment tvN – all leading practitioners in the fields of non-scripted formats and factual programming. The structured curriculum consists of a combination of presentations, case studies and roundtables, covering a spectrum of topics from concept creation to pitching and selling to brand building, global distribution and rights protection.
“The MIPAcademy offers a brilliant opportunity to come and listen, question and challenge some of the TV industry’s major figures. It’s informative but informal and, deliberately, very interactive. In the rapidly changing media maelstrom, our speakers are there to start a meaningful dialogue rather than to simply tell you how it is”, said Ben Hall, Managing Director, Chalkboard TV, who will be leading a session on The Art of Pitching.
Sharing their success stories will be Beryl Yan, who brought more than 30 international formats to the Chinese market and Na Young Suk, who created Korea’s most successful show of 2013, Grandpas over Flowers. In addition, the event will welcome Larry Namer, President/ CEO, Metan Development Group, who will share his views on how to navigate the global business of show business. “China’s media business is evolving at a rapid rate, and has become the market to watch. MIPAcademy has recognised this, and I’m delighted to be invited to take part in this inaugural event. I look forward to sharing my experiences and insights about the China market this December in Singapore”, said Mr Namer.
“Throughout its 50-year history, MIPTV has understood the importance of providing the entertainment industry with access to visionary speakers. The speed with which the entertainment sector is evolving, particularly in Asia, makes this kind of market knowledge even more valuable. By bringing MIPAcademy to ATF, we underline our commitment to servicing the international television community in Asia and beyond”, said Jerome Delhaye, Director, Entertainment Division, Reed MIDEM.
Michelle Lim, Managing Director, Reed Exhibitions Singapore added, “Asia has shown its capacity to be original and innovative and we are very pleased to add MIPAcademy to the ATF calendar. I’m confident that producers and other TV executives attending MIPAcademy will be further inspired and enriched by the experience and I’m excited by the possibilities of having the crème de la crème of the industry sharing and exchanging ideas.”
The event is scheduled on the last day of the conference on 6 December, 2013.
