Hong Kong – I’m A Celebrity…Get me Out of Here! Series 13 premiered on screens across Asia and the Middle East on ITV Choice within 48 hours of its UK broadcast. The UK premiere achieved a record breaking audience of 12 million viewers – the highest launch audience figure in the show’s history.

I’m A Celebrity…Get me Out of Here!

This year’s launch was the highest live overnight audience of the year, after the Wimbledon Final (12.1 million viewers). The audience peaked with an incredible 12.9 million viewers, and a 48% share of UK viewing.

The ten celebrities this series are Rebecca Adlington (Olympic Gold medalist),Steve Davis (Snooker World Champion), Kian Egan (Westlife singer), David Emanuel (Royal Fashion Designer), Joey Essex (The Only Way Is Essex star), Laila Morse (EastEnders actress), Lucy Pargeter (Emmerdale actress), Alfonso Ribeiro (The Fresh Prince Of Belair actor), Amy Willerton (Miss Universe GB) and Matthew Wright (Talk Show Host).

Peter Fincham, Director of Television at ITV said, “A peak audience of nearly 13 million viewers in its 13th series is fantastic, a real testament to the continuing power of this brilliant show.”