London – FremantleMedia International announced on July 3 a deal with Now Consulting Group for the Croatian daily dramas Tajne (English title – Deceptions) (140 x 60’) and Ruza Vejtrova (English title – Wind of Love) (345 x 60’). The deal grants Now Consulting Group the exclusive rights to distribute the FremantleMedia produced dramas within the Middle East and North Africa, and marks the first time that both dramas will travel beyond the Balkans.
Anahita Kheder, SVP Middle East, Africa and South Eastern Europe, FremantleMedia International said, “FremantleMedia has a strong history in developing daily dramas worldwide and with the gripping storylines featured in bothTajne and Ruza Vejtrov, audiences across the Middle East and North Africa are in for a treat. We’re pleased to be working with Now Consulting to take these dynamic Croatian dramas to new viewers.”
Now Consulting Group, Managing Director, Ohana Abou el Fettouh commented, “We strongly believe that the two dramas will do very well in the Middle East and we are quite excited with this agreement with FremantleMedia International.”
Tajne
Produced for RTL Televizija, Tajne is full of secrecy and deception. The daily drama follows an intriguing and turbulent family saga that tells a timeless story of love, murder, mystery and revenge spanning three generations. Tajne increased its audience by +52% in its first six months (4+) and grew its share for the commercial target (Adults 18-49) by +32%.
Ruza Vejtrov, also produced for RTL Televizija, tells the story of two families, united against their will by a relationship ignited between young lovers. The drama follows a gripping tale of conflict and resolution, secrets and revelations, upstanding morals and corruption. Will the secrets, history, evil and great temptation stand in the way of their true love? Ruza Vejtrov exceeded RTL’s prime time average by up to +43% for total viewers (4+).