New York – A+E Networks has appointed Prem Kamath as Deputy Managing Director, Asia-Pacific, effective in August. The announcement was made on August 7 by Alan Hodges, Managing Director, Asia-Pacific, to whom Kamath will report.
Based in Singapore, Kamath will provide leadership and strategic direction to the commercial, financial and operational functions of A+E Networks Asia, A+E Networks’ wholly-owned Southeast Asia business. He will also provide strategic support for A+E Networks’ portfolio of businesses throughout the Asia-Pacific region. Working closely with Hodges, he will be responsible for managing growth and ensuring financial goals are achieved.
Kamath will oversee A+E Networks Asia’s Ad Sales, Affiliate Sales, Operations, Programming and Marketing groups. He will have oversight of negotiations with affiliates, suppliers, clients, and institutions for the company’s portfolio of channels, including HISTORY, Lifetime, H2, Crime + Investigation and BIO.
As a key member of A+E Networks’ international leadership team, Kamath will also be involved in developing strategy for the division.
Kamath joins A+E Networks from STAR India Pvt. Ltd, where he was Executive Vice President & General Manager, overseeing Channel V and Star Pravah. He took Channel V from the No. 8 channel in the youth entertainment space to the top spot and has kept it there for the past two years.
“Kamath is a proven innovator with a stellar track record of taking international media brands and not only making them genre leaders but also expanding the genre in local markets,” said Hodges. “Kamath’s strategic and operational experience will be crucial for driving growth and commercial development in this region.”
Kamath also held the top marketing post for all of the Star Network channels before becoming the business head for Channel V and Star Pavah. Prior to joining STAR, he held the position of Associate Vice President at Leo Burnett Worldwide in India.