BBC Studios announced the appointment of Geo Lee as Senior Vice President and General Manager, North East Asia. Geo is based in the Seoul office and overseesthe BBC Studios business in South Korea and Japan, and reports to David Weiland, Executive Vice President, Asia.

 

Geo joins the business from Amazon Japan, where he headed the TVOD division. He previously held senior positions at Hulu, Twentieth Century Fox and Tsutaya in Japan where he worked across functions ranging from user engagement, marketing and merchandising.

 

“Geo brings with him a wealth of digital, marketing, theatrical and production experience from the US, Korea, and most recently Japan, that will be beneficial in further developing our business in North East Asia,” said  David Weiland, EVP Asia. “I look forward to working with him.”

 

“I have joined the organisation at a very interesting juncture of its growth – the merger of BBC Worldwide and BBC Studios brings together the UK’s most awarded production business and a world-class commercial distribution business. I am very excited to be part of this change and look forward to working with the team to drive content, channel, format and digital sales, as well as developing more partnership opportunities in the region.” commented Geo Lee.