LONDON – Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange.
A reaction to the rapidly changing financial landscape, Saga offers a modern way for people to interact with their money. To launch its unique product, Saga needed an equally forward-looking and unconventional approach. The company’s Foundation Council President, Ido Sadeh Man, reached out to Zagreba to visualise its manifesto, giving the director free creative reign.
Zagreba’s direction masterfully brings the abstract concept and narration to life through stunning visuals and dramatic staging. The mesmerising artistic film, ‘Vox Monetæ’ (meaning the voice of money in Latin), reinterprets the age-old relationship between money and society as a dance. Money, which is personified here, narrates the story of human evolution throughout the ages. It simultaneously traces the progression of currency – from primal forms of exchange, to cash, to newly emerging digital forms.
Taking inspiration from iconic symbols of human evolution, Zagreba crafts a striking visual metaphor for money’s evolution using the bodies of the dancers. He comments: “From Zallinger’s ‘March of Progress’ through to Da Vinci’s ‘Vitruvian Man’ and the dystopic barcode figure, the dancers develop from the dawn of humanity through to the 21st century. In the final sequence, they take an entirely new form, mirroring a new and emerging form of money: The digital currency of Saga.”