CBeebies
Parent brand:
BBC Worldwide
Sub or sibling brands:
BBC Earth, BBC Lifestyle, BBC Entertainment, BBC World News, bbc.com
Ownership in Asia:
BBC Worldwide Asia
Senior executive for Asia:
David Weiland, Executive Vice President, Asia, BBC Worldwide
Channel description:
CBeebies is a multi award-winning channel that provides high quality, interactive and educational programming for pre-school children. It presents a mix of new and landmark, UK-produced programmes that educate and entertain the BBC’s youngest audiences.
CBeebies is also a place where friends like Sarah & Duck, Duggee, Go Jetters inspire young imaginations with exciting stories and endless laughter. It is a place where pre-schoolers learn through interactive play and where their questions about the world around them are answered in creative energetic ways that keep them enthralled. Designed by child development experts and mixing live action with state-of-the-art puppetry and animation, CBeebies ensures pre-school learning is safe, friendly and fun.
Distribution in Asia:
Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Myanmar.
Key carriage agreements in Asia:
CBeebies branded programming block on ZeeQ (India), Kids Station (Japan), KBS N (South Korea) and BesTV New Media (China).
On-line, VOD, SVOD or mobile deals:
VOD service with BesTV, China; SVOD service with KT olleh in Korea
Recent and upcoming developments:
The first CBeebies English language learning centre in Shanghai opened in September 2015.
Upcoming shows:
• Clangers
• Go Jetters
Discovery Kids
Parent brand:
Discovery Networks Asia-Pacific
Sub or sibling brands:
Discovery Kids
Ownership in Asia:
Discovery Communications
Senior executive for Asia:
Arthur Bastings, President & Managing Director
Channel description:
Discovery Kids lets children explore their awesome world and ignites their natural curiosity by providing content that is fun and enriching for school-age kids. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers its young viewers a world of endless possibilities through informative and entertaining programming that explores adventure, nature, science, wildlife, history and technology.
Scheduling policy:
• Stimulating, imaginative programming that awakens the power of the mind. • Informative and entertaining factual-based programming that explores adventure, nature, science, wildlife, history and technology. • Insights into alternate worlds that stretch and ignite kids’ imaginations. • Action-packed with unforgettable characters and real life young heroes who inspire kids to explore their world.
Distribution in Asia:
Reaches over 36 million subscribers in Asia Pacific.
Key carriage agreements in Asia:
Carried by all major pay-TV operators in Australia, Southeast Asia and India.
Key tiers:
On the basic tier or relevant genre groups
On-line, VOD, SVOD or mobile deals:
Discovery Kids is available online and on VOD in select markets across Asia Pacific
Recent and upcoming developments:
KidZania
• Singapore: Discovery Networks Asia-Pacific is partnering with KidZania to set up a fully immersive film making studio at the up-and-coming edutainment park in Singapore. Inspired by Kids Vs. Film, a locally-produced Discovery Kids’ series providing kids across Southeast Asia the chance to produce their very own short films, children visiting the Discovery Kids studio at KidZania can experience the magic and behind-the-scenes work that goes into being a Discovery Channel filmmaker.
• Malaysia: In August 2015, HyppTV announced a collaboration with Discovery Kids to bring the HyppTV Discovery Kids TV Studio to schools across Malaysia. Part of the 2015/2016 cycle of KidZania go!, which is supported by the Malaysian Communications and Multimedia Commission, the activity reproduces a television production set aimed at giving kids the chance to experience being part of a television production crew or presenting on-screen as television hosts.
Upcoming shows:
The Insectibles, Wild Kratts 4, Earth To Luna, Thomas Edison’s Secret Lab
Nick Jr.
Parent brand:
Nickelodeon
Sub or sibling brands:
Nick Jr.
Ownership in Asia:
Viacom International Media Networks (VIMN)
Senior executive for Asia:
Syahrizan Mansor, Vice President, Nickelodeon Brand, Asia
Channel description:
Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The exclusive international properties including Dora and Friends: Into the City!, Dora the Explorer, Paw Patrol, Team Umizoomi, Bubble Guppies, and Tickety Toc are designed to engage and encourage early childhood development.
Scheduling policy:
Nick Jr.’s schedule features 24- hour commercial-free programming consisting of original and acquired content catered for pre-schoolers between 2 to 6 years old and their parents/caregivers.
Distribution in Asia:
Over 39 million households in Asia across all key markets.
Key carriage agreements in Asia:
Nick Jr. is on major operators across Asia.
Key tiers:
Nick Jr. is generally available as part of the basic or premium packages provided by affiliates.
On-line, VOD, SVOD or mobile deals:
In Asia, VIMN has launched a variety of apps for pre-schoolers such as Dora and Friends, Paw Patrol: Rescue Run, and Blaze and the Monster Machines which are available online and on mobile. New appisodes for Dora’s Appisodes entitled ‘Check-Up Day!’ and ‘Benny the Castaway’ were rolled out on iOS and Android. Other upcoming apps to look out for include Playtime with Blaze, Shimmer and Shine, and Dora and Friends: Back to the Rainforest.
Recent and upcoming developments:
My Nick Jr., the first educational TV channel which can be customised by parents and adapted to the preferences of their children service, was launched in China in collaboration with Shenzhen Video Mall Network Technology Co. Ltd in China and in Malaysia with TMNET’s IPTV service, HyppTV. My Nick Jr. can be delivered via set-top boxes, TV, PC, tablet or mobile phones. VIMN also has OTT deals with several local and regional players. Noggin, the new mobile subscription service for pre-schoolers with video on demand plus casual games and music videos, debuted in the U.S. this year and will soon be launched internationally.
Upcoming shows:
Shimmer & Shine
Cartoon Network and Pogo
Parent brand:
Turner Broadcasting System, Inc., a Time Warner company
Sub or sibling brands:
Cartoon Network, Boomerang, POGO and Toonami
Ownership in Asia:
Turner Broadcasting System Asia Pacific, Inc.
Senior executive for Asia:
Ricky Ow, President, Turner International Asia Pacific
Mark Eyers, Chief Content Officer, Kids Networks (content)
Phil Nelson, Senior Vice President and Managing Director, Southeast Asia Pacific and North Asia (ad sales and distribution)
Siddharth Jain, Senior Vice President and Managing Director, South Asia (ad sales and distribution)
Krishna Desai, Executive Director and Network Head – Kids Channels, South Asia
Channel description and programming line-up:
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time. In the past year, these franchises have been joined by new original comedies Clarence, Uncle Grandpa and Steven Universe. Looking further ahead to 2016, the network will be launching new series of Ben 10 and The Powerpuff Girls.
Online, Cartoon Network attracts millions of kids through its websites, games and apps including Cartoon Network Watch and Play and Cartoon Network Anything.
POGO: Catering to a generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is Turner’s only-for- India kids’ entertainment network that launched in 2004. POGO is a leading kids’ channel in South Asia and features both animated and liveaction content that spans multiple genres from comedy and art to games and curiosity.
Scheduling policy & Distribution:
Cartoon Network is a 24-hour kids’ entertainment channel, also available in HD.
POGO is a 24-hour kids’ entertainment channel, available primarily in India, but also Bhutan and Sri Lanka.
Distribution in Asia:
Cartoon Network is available in 11 languages in 85 million households in 31 markets across Asia Pacific. Countries include: Australia, Hong Kong, Malaysia, New Zealand, Sri Lanka, Bangladesh, India, Maldives, Pakistan, Taiwan, Brunei, Indonesia, Micronesia, Papua New Guinea, Thailand, Cambodia, Korea, Mongolia, Philippines, Vietnam, Fiji, Macau, Nepal and Singapore.
Key carriage agreements in Asia:
Cartoon Network is available on all major cable operators, with Turner partnering with nearly 80 affiliates in the region. Cartoon Network HD is available in selected markets.
On-line, VOD, SVOD or mobile deals:
Cartoon Network: The Cartoon Network Watch and Play app offers series clips on demand and games in most markets in the region, with full authenticated TVE functionality available in Australia via Foxtel and Thailand via TrueVisions.
Cartoon Network Anything has just launched in Australia and will launch in the rest of Asia Pacific shortly. It’s loaded with video, games, quizzes, trivia and interactive shortform content.
POGO: Pogo.tv is a hugely popular and highly interactive kids’ website with exciting features and content including online games, exclusive applications, video-on-demand, message boards and mini-sites of popular POGO shows.
Recent and upcoming developments:
Cartoon Network: Look out for the launch of Cartoon Network Amazone, the world’s first Cartoon Network themed waterpark. The park will open late this year in Bang Saray, Thailand.
POGO: A POGO-branded block was recently launched in Thailand on free-to-air broadcaster Channel 3 which hosts a daily two hours of programming. The block airs in Thai on the Family Channel 13 from 4 – 6pm on weekdays and 7 – 9am on weekends. Its programming includes first-run and exclusive content with live-action shows such as M.A.D. (which stands for Music, Art and Dance) and F.A.Q. (a science show for inquisitive youngsters), and Chhota Bheem, one of India’s biggest ever animated homegrown franchises.
Upcoming shows:
Cartoon Network launches its Australian-made, comedy-adventure series Exchange Student Zero on September 26. The channel will also launch new original series We Bare Bears in November. Stay tuned also for new episodes of Teen Titans Go!, Adventure Time, Sonic Boom, The Amazing World of Gumball and Ben 10: Omniverse.
POGO: In terms of original programming, Roll No. 21 has been a hugely successful show for both Cartoon Network and POGO in India. The channel is also home to all the newest episodes of Chotta Bheem and spinoff Mighty Raju. In the last half of 2015, viewers can enjoy premium acquired series such as Mr Bean, The Tom and Jerry Show, Wabbit – a Looney Tune Production and YO-KAI WATCH!.
