Singapore – This October, get ready for MTV Asia to turn up the heat with Korean shows that pique passions – from music, to food, to reality TV. As the official ‘Asian Broadcasting Partner’ of the 2017 Busan One Asia Festival, MTV Asia will air the Festival Live from the Asiad Main Stadium. The Festival blends Busan culture with Hallyu content, and fans can expect performances from the biggest names in K-pop such as Apink, ASTRO, BAP, GOT7, SF9, NU’EST W, and SECSKIES. Riding the wave, viewers can also enjoy performances from the hottest musicians in the Korean music scene in Season 7 of The Stage, indulge in celebrity cook-offs in Idol Battle Cook, or cheer on their model favourites in runway series, Supermodel 2017.
“K-pop continues to bring the pop to culture, and fans continue to have a ravenous appetite for all things Korean. At MTV, we are serving up a breadth of content that covers the best in music, food, culture and reality TV,” said Abhishek K Rao, Senior Director, MTV Brand, Southeast Asia.