Museum of Me, pitched by screenwriter Shiri Zuck, won yesterday first place at Formagination 7, Armoza’s annual Formats Pitch Competition. Zuck pitched her dating show to the international jury and the audience, along with 5 other finalists, and will now receive Formagination’s first place prize of a development and distribution contract with Armoza Formats and up to $25,000 to produce the format.

The event was held during the TLV Formats Conference and organized by Armoza Formats and Israel Export Institute. The esteemed panel of judges included Fabrizio Battocchio – Head of Formats at Mediaset Italy, Bence Trunkó – Creative Director at Paprika Latino Hungary, Lisa Shiloach Uzrad Head of Television at Israel’s Public Broadcaster Corporation, Mira Geshel – Content Manager at Israel Export Institute and Avi Armoza – CEO and Founder of Armoza Formats.

 

The runner-up prize of a scholarship to the prestigious international Entertainment Master Class seminar went to Shaul Betser and Hila Bashan, who pitched Chill a coaching show, while Daniella Doron won the people’s vote with Freeze a studio entertainment format. Formagination was hosted this year by Israeli journalist Udi Segal.

 

The pitch competition from Armoza Formats aims to create an international launching pad for Israeli creativity. Docu-reality Marry Me Now and social experiment Sex Tape were formally competition finalists; the first of these was already sold to 11 countries and aired in Germany, Israel and South Africa, while the second has been sold to 6 major territories where is being actively developed.

 

Avi Armoza, CEO of Armoza Formats, “Formagination is an amazing platform for creativity and we are thrilled to see how every year it keeps breaking records with its number of submissions. We recently developed ‘Sex Tape’, a format that was born in last year’s competition, launched at MIPTV and currently has a substantial number of deals, and now we are already looking forward to working with this edition’s winner.”