ITV Studios Global Entertainment (ITVS GE) will take 60 Minute Makeover to the international market following the announcement of its commission in the UK.
A new 20 x 60 series of the show, which first aired in 2004 and is produced by ITV Studios’ factual entertainment label Shiver, has been ordered by UK channel Quest Red and will air later this year. Accordingly ITVS GE will now look to bring the format to the attention of global buyers as it plans ahead to MIPCOM in October.
Pascal Dalton, VP Global Formats Sales at ITVS GE, said: “The return of the format in the UK speaks to its appeal and given it has previously been sold in to India, Italy and Spain, we have already seen that it resonates with international audiences. With MIPCOM on the horizon we are in the process of finalising our formats slate and we are delighted that 60 Minute Makeover will form part of our discussions in the lead-up to the market.”
Packed with big transformations and even bigger emotions, the format sees unsuspecting homeowners given life-changing makeovers. Nominated by their friends and family, these everyday heroes are in desperate need of help with their home. Each episode dramatically renovates tired houses into dream homes, featuring high pressured transformations set against the clock and moving backstories that tug at the heart strings.