Singapore – Mediapreneur, the incubator programme by Mediacorp, announced that it has raised over $2million in seed investment over the last two years and is inviting a third batch of applications for 2017.
Launched in 2013, Mediacorp’s incubator Mediapreneur provides seed funding, intellectual property, mentoring, working space and networking opportunities for digital media startups. Mediapreneur startups are given exclusive opportunities to tap on Mediacorp’s intellectual property, such as news and entertainment content, and pursue business development opportunities in tie-ups with Mediacorp’s customer segment units. Mediapreneur start-ups to watch in 2017 include:
Spotted! is a gamification platform for advertising that has found success with Mediacorp Channel 8 and has raised significant funding on FundedHere, a Singapore-based equity-based and lending crowdfunding platform targeting start-ups in Southeast Asia and GreaterChina. Popsical – a company already taking pre-orders for the smartest and smallest karaoke on the Kickstarter platform. BeLive is a platform to connect people via live video. They have plans to run an island-wide event in search of the first live-streaming stars in 2017. Mentorica is a turnkey solution provider offering data analytics tools for retail stores to increase customer conversion via a 360° view of the customer. They have six pilot projects with retailers in Singapore and the Philippines.
Popular Chips is an analytics platform for Instagram influencers. They have worked with companies from RWSentosa, HBO, Turner TV, Starwood Hotels and Resorts, Geox, Asics to Skin Inc and the company plans to launch a YouTube version of their Influencer Marketing Analytics platform and to enter the Chinese market sometime this year. Vostok VR is an award-winning Singapore-based 360/VR production studio, they have created more than 30 commercial and 360 art projects in Singapore and South-East Asia (working with MNCs, Media Agencies and Government Authorities). They will be launching their own VR app, based on Asia-themed cinematic content, for users this year.
