Jonathan Blum

Miami Beach, Florida – Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses around the world, and Turner Broadcasting System Latin America, Inc., announced the formation of a strategic alliance to exploit their common interests and assets in Latin America.

Targeting the coveted female demographic in Latin America, the partnership builds on Turner Latin America’s strength as an operator of pay-TV channels, while banking on Cisneros Media’s proficiencies in developing, producing and programming telenovelas, talk shows and other genres traditionally associated with Broadcast TV.

“Pay-TV has become a vehicle with truly massive reach in Latin America, and it must be able to serve a broad audience cutting across all segments,” said Juan Carlos Urdaneta, President of Turner Broadcasting System Latin America. “This agreement brings together Turner’s capabilities to manage pay-TV channels at a regional scale with Cisneros’ expertise in creating content with mass appeal.”

An initial component of the deal calls for Cisneros Media to oversee the operations, programming and content licensing for the Spanish-language feeds of Turner Latin America’s pay-TV channel Glitz*, which are broadcasted to 19 million households throughout Latin America with a compelling offering geared towards the ever-growing demographic where women have a decisive role in the selection of television programming.

“We are committed to taking Glitz* to greater heights by creating and establishing comprehensive strategies to increase and expand its audience throughout Latin America,” stated Jonathan Blum, President of Cisneros Media. “We will leverage our vast catalogue of proven content, which has been successful in attracting and captivating Latin women across the region, in addition to select products from third-party providers, as well as original programming catered to the female demographic.”