Singapore– FYI, A+E Networks Asia’s contemporary lifestyle network, has embarked on a first-of-its-kind content marketing partnership with Samsung Galaxy Life. It is part of the channel’s digital-led strategy which enables FYI to further extend its popular content to a new generation of consumers, by working with like-minded digital partners to produce bespoke branded content.

FYI, which reaches nearly 7 million households across 14 Southeast Asian countries, is offering partners such as Samsung Galaxy Life exclusive short-form content, themed around key genres such as fashion, food, travel and home improvement. This content will then be shared across FYI’s broadcast and social channels, as well as its partners’ own digital platforms.