Singapore– ATF and all3media International have released the names of the judges who will take on the first round of elimination at the ATF Formats Pitch. Entries have already started pouring in. Leading the line-up of high-profile connoisseurs is Greg Lipstone, the CEO of all3media America. The squad for the star-spangled judges will also include Rachel Glaister, EVP of Press and Marketing at all3media International, Asif Zubairy, Commissioning Editor, Entertainment for ITV; and Deborah Sargeant, Chief Creative Officer, Second Star.

The 17th edition of ATF, Asia’s leading entertainment content market & conference event – part of the Singapore Media Festival (SMF), will take place in Singapore from December 6—9, 2016. The ATF Formats Pitch, the premier Asian pitching competition for creators and producers of innovative concepts for new and original, non-scripted entertainment formats, an inaugural event at ATF, will happen on December 8, 2016. This is a platform to showcase the best of Asia and expose ideas for export and development within and even outside of the region.