Cannes – RightsTrade has won 5th edition of MIPLab, the only global B2B competition for tech companies offering the TV and online video industry business solutions. The winner was announced after five finalists, selected from over 60 applicants, pitched a presentation to a jury of top TV executives from around the world at the Palais des Festivals.
“Taking place at one of the biggest TV and digital content markets in the world and judged by some of the industry’s top executives, it’s wonderful to receive this recognition. The television and VOD industry has needed a solution to help content owners exploit their rights more effectively and enable buyers to find and license content more easily. RightsTrade provides this solution. It’s the next generation toolkit for film and television sales,” said RightsTrade CEO Steven Polster.
RightsTrade offers the tools and technology to streamline the complex process of licensing rights while still retaining the flexibility and detailed capabilities its users require. The company recently unveiled its DealWizard – the entertainment industry’s first ever cloud-based solution for content owners, sales agents and distributors to securely negotiate and e-sign distribution licensing agreements.
RightsTrade already provides screening services and hosts the industry’s largest database of rights availabilities which accredited buyers use to find distribution rights and connect with sellers. With RightsTrade’s unique DealWizard technology, buyers and sellers can now take the next step in the process — to negotiate and sign licensing deals anytime, anyplace.
As the market leader in its field, the RightsTrade’s platform has over 5000 industry buyers reviewing more than 2000 high-end film and TV titles from over 175 registered sales companies and content owners. RightsTrade has increased the speed and efficiency of generating deals including facilitating over 40,000 secure B2B screenings of film and TV programming to aid the sales process.
A key competitive advantage the company holds is based on its integration with content owners back-office rights management systems and APIs (Application Platform Interface) designed to sync rights avails information and metadata in real time. The company has already completed a robust integration with FilmTrack, the industry’s leading contract and rights management SaaS platform, which gives RightsTrade unprecedented scalability as its marketplace develops. FilmTrack, which holds a minority interest in RightsTrade, is the world’s largest intellectual property repository managing millions of titles and contracts for more than 200 global media and entertainment companies.
