Paris / Rome- Rai and Eutelsat are teaming up to deliver unprecedented live coverage of premium sport in Ultra HD. Following an agreement between the two companies, seven matches of the Euro 2016 championship will be offered to Italian TV homes receiving Tivùsat, the free-to-view platform distributed by satellite from Eutelsat’s HOT BIRD video neighbourhood.

The initiative with Eutelsat marks Rai’s most ambitious foray into Ultra HD that represents the next big leap forward in broadcasting. The live broadcasts of European Championship matches constitute Italy’s most significant satellite broadcast of live sport in Ultra HD and prefigure the launch of regular channels.