Cannes– Reed MIDEM’s Television Division announced that it has brought together nine top international TV executives to form the Kids Buyers Advisory Board.

The board’s primary role is to offer guidance on strategy and content development for future kids’ programming projects related to Reed MIDEM’s portfolio of television events, including MIPTV and MIPCOM.

The new board will meet several times a year, including a meeting at the forthcoming MIPJunior kids’ TV market to be held in Cannes, France on 15-16 October 2016.