India – Viacom18 launched its digital VOD platform VOOT. VOOT will be an advertising-led VOD platform and will be available for free on mobile platforms and the web.

A first for an Indian OTT player, VOOT has launched with the largest slate of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama.

Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on VOOT.

In a major move aimed at curating the largest repository of kids’ characters in the Indian OTT space, VOOT will house popular characters from across networks – from characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon.

The VOOT bouquet of offerings will include fresh, new content mix, keeping in mind the varied demands of the consumer base. VOOT has planned six originals through its launch phase, and is set to introduce India’s first mockumentary – Badman. Written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal; this 4-part film has Gulshan Grover playing himself.

VOOT will be available for free on iOS, Android and web and delivered over mobile and WiFi networks. With content available across multi-genres and languages.