Jakarta, Indonesia– Nielsen announced at its annual Media & Marketing Summit in Jakarta, Indonesia that it plans to expand its digital advertising measurement solution – Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight new markets globally; with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets.
The ratings footprint will provide a total digital view of campaign audiences across platforms. Since its commercial release in 2011, Digital Ad Ratings has become the industry standard globally for independent campaign measurement with metrics comparable to television.
Nielsen will launch the Digital Ad Ratings measurement in eight new markets, including Poland, Turkey, Hong Kong, Taiwan, South Africa, Puerto Rico, Ireland and New Zealand. Digital Ad Ratings mobile campaign measurement recently launched in Thailand, Singapore, Indonesia, Malaysia, Philippines, India and Mexico, and will become available in Japan within the coming week. The addition of mobile measurement will enable advertisers and publishers to more effectively maximise their advertising across desktop, smartphones and tablets.
In emerging markets like Indonesia, Philippines, and India, where mobile penetration outweighs PC or laptop ownership, it’s imperative that measurement reflects the needs of the market. With Digital Ad Ratings, marketers will be able to better plan and measure their audiences with like-for-like reach and frequency metrics across screens and have a deeper understanding of the connection between online and mobile separately and together.
The continued expansion also advances Nielsen’s Total Audience initiative, providing total ad measurement through the integration of Digital Ad Ratings data and television ratings. A total audience view of advertising already exists in the U.S., U.K., Italy, France, the Philippines and Thailand and will be available in Indonesia and Malaysia within the next three months.
By the end of 2016, Digital Ad Ratings, including mobile measurement, will be available in 25 markets globally.
