Mumbai– Coverage on the Rail Budget and Economic Survey saw CNBC-TV18 as the undisputed leader in English business news channels’ coverage. The channel was far ahead of other English business news channels and also beat the leading English general news channel.
Across the whole week (20-26 February), CNBC-TV18 was number 1 with 76% share which was thrice of all the competition put together. ET Now was at 19%, NDTV Profit at 2% and Bloomberg TV had 3% viewership. In cities with population of 1 million and higher, CNBC-TV18 was leading at 72%, more than thrice the share of nearest competitor ET Now at 23%.
On the Economic Survey Day in cities with population of 1 million and higher, CNBC-TV18 was leading at 84%, garnering more than 5 times the share of nearest competitor ET Now at 15%.