New York / Istanbul– A+E Networks will launch Lifetime in Turkey on April 26, its first free-to-air (FTA) channel in the market. The announcement was made by Dean Possenniskie, Managing Director, EMEA, A+E Networks, and Esra Oflaz Guvenkaya, President, MCD Medya.

Lifetime Turkey will be launched through a joint venture between A+E Networks and MCD Medya. Fox Media has been appointed as its ad sales representative in territory.

The channel will roll out programming from its award-winning catalogue featuring successful global franchises from series and specials to groundbreaking movies. In addition, Lifetime Turkey will unveil local formats of some of its most popular series to be announced at launch.

As well, Lifetime Turkey will premiere an original new daily morning talk show to be hosted by Turkey’s well-known, on-air personality Özge Uzun. Ms. Uzun and her experts will tap into various female-skewing topics such as, beauty, cooking, fashion, pop culture, social media, health, childcare, music, movies, and more.