Hong Kong– Media Partners Asia (MPA) reported a record 12.5 million new digital set-top boxes were installed in 2006 with net new digital subscription to peak at 30 million by 2010, driven by China, India, Korea, Japan and Australasia.

 

Regional pay-TV penetration is expected to top 50% after 2011 and 55% by 2015 with almost half of total pay-TV homes having a digital set-top box by 2015. Regional broadband household penetration is estimated to scale up to more than 30% by 2015 with penetration levels at 80-90% in Korea, Japan and ASEAN and 40% in China.

 

Marketing and advertising levels, already at a record US$8.7 billion in 2006, looks to continue to grow, driven by activity in Greater China, India and Korea as consolidation and investment gain pace.

 

Overall, Japan, China and India are expected to lead in revenue from pay-TV and broadband markets. India will emerge as regional pay-TV leader but will continue to lag in broadband, whereas Japan, China and Korea will extend broadband leadership.