Cannes- Thematic broadcaster Zonemedia will launch a new media division, Zone 360, to offer business solutions across multiple platforms. The new division will create and provide content with distribution spanning conventional TV, IPTV, interactive TV, PC and mobile platforms. Content creation, advertising and sponsorship partnerships, public relations and marketing will be integral functions of the division. Also coming under Zone 360’s wing is the Zone Mobile business unit which was responsible for the made-for-mobile horror series When Evil Calls.
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