Sydney/Alviso, California- The Seven Media Group will introduce TiVo to the Australian market in the first half of next year via an alliance with the digital video recorder pioneer. The platform will be available to other broadcasters and broadband content owners to create an interactive, free-to-air digital terrestrial television offering. The service will include features like SeasonPass recordings and WishList searches and will allow users to access broadband content on their TV. It will compete with Foxtel’s iQ DVR, which has been enthusiastically adopted by subscribers. Foxtel reported in February that 30% of new subscribers opted to take the iQ and noted the device had helped to return churn to less than 12%. “The Australian television market is on the cusp of a significant migration to digital television that will greatly expand the choices available on free-to-air television,” said Tom Rogers, the president and CEO of TiVo. “We are excited to play a key role in driving this transition by partnering with the top television network in the country to establish Seven’s leadership of this transformation.”
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