Shanghai- eWorld Interactive has completed the acquisition of privately-held multi-media production house Mojo Media Works, after launching its bid in February. Mojo will be the exclusive content developer and programmer for the broadcast channel at eWorld’s portal www.17dian.cn, and it will design and implement the advertising plan for www.eworldchina.cn, utilizing its expertise and access to major firms such as Mindshare, Starcomm and OMD to deliver advertising to the site. Mojo has produced three shows for Shanghai Media Group, China’s second largest broadcaster: The Danny Way Great Wall Jump, sponsored by Quiksilver; The Wo Xing Wo Show, sponsored by Lycra; and The Winner, sponsored by Shui On Group. Currently it’s in pre-production on the CBS Paramount format of America’s Next Top Model, China’s Next Top Model. It also has strategic partnerships with OpenTV, a U.K. based interactive software developer of consumer participation products, and TVCompass, the developer of a second screen Wi-Fi television remote control which delivers advertising and value-added services to the living
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