Singapore – As part of New Delhi Television (NDTV)’s global growth strategy, BT’s Media and Broadcast sector is enabling the broadcaster to distribute to BSkyB and Direct TV in the U.K. and U.S. respectively. Since BT’s $50 million sale of its satellite broadcast business to Arqiva in April 2007, BT has invested $48 million in its media network for Asia Pacific. As NDTV’s global network supplier, BT will carry live news bulletins to multiple platforms on its fiber network specially rolled out for television and media companies. It plans to extend its services to more places in 2007, including Beijing, Dubai, Mumbai, Shanghai and Tokyo. Rahul Deshpande, CTO, NDTV, said, “For today’s broadcasters the big business goal is globalization.” BT already has implemented carriage of NDTV’s signal to BSkyB’s platform and the Direct TV launch is planned by end July. BT says its Media & Broadcast Media-IP network is currently the only IP network which can connect the customer to multiple platforms across many countries without coming out of the network.
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