Singapore / Taipei- Delta Electronics Foundation (DEF), funded by Delta Group, a provider of switching power supplies, has inked sponsorship deals with Discovery Networks Asia for shows on Discovery Channel and Animal Planet in Taiwan from September. Sponsored programs include new series Building the Future which premieres in Taiwan on September 17 and airs from Monday – Thursday at 2200 hours (SIN/HK), as well as the Spotlight Earth strip which airs programming in line with DEF’s environment protection stance every first week of the month on the Taiwan feed of Animal Planet from September – December 2007. Billboards highlighting environmental and conservation issues will be produced and aired before and after the sponsored slots. Public service announcements will also be created to encourage viewers to adopt more eco-friendly lifestyles. A microsite scheduled to launch in mid-September will support the initiative by providing tips on “green lifestyles”, trivia and quizzes to raise consumers’ awareness about global environmental issues.
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