By 2012, the number of mobile TV users in Asia Pacific will top 30 million, up from 8 million this year. And the number of 3G streaming video users will soar from 95 million to 200 million, according to Media Partners Asia. With that bullish outlook, it’s no wonder numerous mobile broadcasting players and advocates are testing and offering mobile TV services in the region, aiming to capture a slice of that burgeoning market. As Jawahar Kanjilal, Director of Multimedia Experiences at Nokia Multimedia Asia Pacific, observes, “This marks the beginning of exciting times in the Asia Pacific broadcasting industry” as digital television is brought to consumers’ pockets to “usher in a new era of personal interactive entertainment”. The buzz of activity also sees the differing mobile broadcasting standards – Digital Video Broadcasting – Handheld (DVB-H), MediaFLO and Digital Multimedia Broadcasting (DMB) – jostle for adoption in each market.