Sydney- In a Lazarus-like comeback, David Gyngell is returning from Los Angeles, where he has headed Granada’s North American operations, to the Nine Network as chief executive officer. Thus he resumes a job he held until quitting several years ago after a row with senior executives at Nine’s then owners, Publishing & Broadcasting Limited. PBL has since sold 75% of Nine to private equity firm CVC, clearing the way for Gyngell to take the reins of the network as it fights to regain ratings supremacy against a resurgent Seven Network. Ian Law, Chief Executive Officer of PBL Media, said the appointment of Gyngell as CEO was a critical step in the continuing process of accelerating Nine to market leadership. “We are committed to ensuring Nine again has the best people and the best resources, and the return of David Gyngell to the network is a vital step in that process,” he said. Law indicated Jeffrey Browne would continue as Executive Director of Nine Network Australia as well as relocating to Melbourne to take on the role of Managing Director of Nine’s channel there.
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