2waytraffic International is bringing new reality formats F.A.B.S.: Search For A Video Model and 6 Handshakes Away to MIPCOM. Both formats are the first of the reality genre to feature in the 2waytraffic catalogue while the former has been commissioned by Veronica, SBS Broadcasting’s youth channel in the Netherlands. F.A.B.S.: Search For A Video Model is a new reality talent format in which ten girls compete for a cash prize, a new car, and a chance to star in a music video of a popular international recording artist. The girls live together in an apartment and tackle daily tasks which test their appearance, attitude and sex appeal. 2waytraffic signed a global deal with Warner Music to deliver the recording artist as well as various music stars who will contribute to the show. A weekly 10 x 50’ series of F.A.B.S.: Search For A Video Model will launch on Veronica in the Netherlands on October4 as a highlight of the channel’s on and off-air marketing campaign which includes over 400 billboards and posters, as well as radio advertisements.
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