The formats business in Asia is booming. Game shows are hot. So are dancing/singing shows. And comedy is fast becoming the new frontier for clever concepts that can travel. China is busily commissioning local versions of Western productions. Of the emerging markets, Vietnam is devouring numerous formats, and Pakistan is becoming more receptive. And telenovela producers see great scope in adapting their shows for Asian markets with local partners. Summing up the buoyant mood, Pierre Cheung, Senior Business Development Manager, Asia, BBC Worldwide, declares: “BBC Worldwide’s formats business is going through a purple patch at the moment, with notable successes all round the world. Southeast Asia, where our television business has grown by 20% over the last year, is no exception.”