The hallyu, or wave of Korean feature films and dramas, may ebb and flow outside the home market, but right now it appears to be cresting in other parts of Asia and in some European territories. And in the US, ImaginAsian Entertainment is working hard to bring Korean entertainment to expat Koreans and even non- Koreans via its cable channel ImaginAsian Television (iaTV) and multiple platforms. Major broadcasters Korean Broadcasting System (KBS) and Munhwa Broadcasting Corp. (MBC) report strong sales of Korean dramas to Asian markets and beyond. “Korean dramas are doing well in the US, specifically in the long-tail characterized DVD distribution market, targeting not only Asian-Americans but also Hispanics and even WASPs,” says David Ahn, Director, International Business, MBC. Arirang TV showcases Korean culture to a potential audience of 57.5 million homes in 188 countries, and via its VOD service. And Sony Pictures Television International remains the most active of the US majors in distributing Korean films and dramas and, most recently, looking to sell Korean formats in Europe.