Seoul, Korea –CJ E&M announced that it has sold several of its popular TV content, either in the form of original content or format, to companies in China, Thailand and Japan.

The formats of a variety show, titled Let’s Go, Time Travelers and of a hit makeover show Let Me In were sold to China’s 3C Media and Thailand’s Workpoint Entertainment, respectively. Also, a daily soap opera, A Bird That Doesn’t Sing had been sold to Japanese cable channel KNTV, even before it aired on tvN in Korea.

“The latest round of deals is a clear indication that CJ E&M’s content is recognised for its originality and creativeness not only in Korea but also in other countries. We will continue our effort to produce content that is attractive to a more global audience,” said Seo Jang-Ho, Head of International Sales and Acquisitions.

 CJ E&M to share know-how with China’s 3C Media

Let’s Go, Time Travelers is a variety entertainment show in which cast members hypothetically go back in time to live the way their ancestors lived. And by doing so, they struggle with lack of benefits that they otherwise would’ve enjoyed in modern life, while learning lessons from wisdoms of the past.

Hyung-Oh Kim, the producer of Let’s Go, Time Travelers will fly over to China to share his know-how of the entire planning and production process with 3C Media.

The Chinese version is expected to earn high viewership, as the country has many historical sources to pull from, such as the repeated rise and fall of many dynasties. The show will be aired on Sichuan TV nationwide from July.

Let Me In goes truly Thai

Let Me In is an ultimate makeover show that features women who struggle with appearance inferiority complex transforming through a makeover. Its fifth season is about to begin in Korea.

In Thailand, TV channels carried the previous four seasons of the programme, and now thanks to the latest format sale, a true Thai version will be produced by Workpoint Entertainment and aired on its Digital Terrestrial TV Workpoint TV within this year.

 High Demand Leads Faster Sale

It’s unprecedented for a Korean drama to be aired outside the country while it’s still airing in Korea. A Bird That Doesn’t Sing had been sold to Japan’s Hallyu cable channel KNTV prior to its premier in Korea in May. In Japan, it is scheduled to start airing from 3 July.

A Bird That Doesn’t Sing is about a daughter who plots revenge against a greedy woman who murdered her mother and took everything from her life.