Singapore – CNBC has sealed a deal to exclusively run the Beyond Boundaries integrated marketing and re-branding campaign for UMW Holdings Bhd, an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing and engineering, and oil and gas industries. The integrated marketing campaign which includes a program sponsorship, an online element that uses website and podcast portals, as well as an on-air element, is expected to position UMW for global expansion. UMW is sponsoring 12 weeks of Managing Asia, a half-hour business program focusing on regional business leaders hosted by CNBC anchor Christine Tan. The campaign will be complemented by sponsorship of Managing Asia’s Podcast and News Minute Video Podcast, accessible via asiatv.cnbc.com. The campaign will also run a 13-week on-air element.
Ad – Before Content
Related Articles
- Prime Video and MGM International Launch MGM+ on Prime Video Channels
- GoQuest Media Strikes Option Deal For Dreamed Series Troll Farm
- Dandelooo Acquires Worldwide Rights To CGI Series PongPong Dino
- Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer
- PlayBox Neo to Promote Latest Smart Media Playout Innovations at CABSAT 2024
- Xilam Animation Assembles European Broadcasters for Piggy Builders