Kuala Lumpur – Media Prima Berhad (MPB) announced its financial results for the year ended 31 December 2007, with net profit after tax hitting RM117.4million (US$36million) representing an increase of 46% from the RM80.3million (US$25million) recorded in 2006. The strong profits were attributed to the excellent performance of all MPB’s media assets, covering television, radio and the outdoor business, as well as significantly improved operational results in its associate company, NSTP. MPB’s TV Networks business performed well with revenue growing by more than 14% and faster than market despite the soft TV advertising market first half 2007. The networks continue to dominate Malaysian television with a combined household audience share of 53% despite the proliferation of new channels. In terms of market share, TV3 continues to maintain its leadership position in both audience share and advertising revenue. TV9, launched May 2006, also recorded its maiden profit from operations for the year, after breaking even after 16 months of operation. 2007 also saw MPB’s entry into on-line and new media platforms through its newly created New Media Division, which is responsible for the fully revamped TV Networks’ internet portals and new lifestyle portal gua.com.my