Hong Kong – Asia Satellite Telecommunications Company Limited (AsiaSat) and Ayur Group’s broadcast arm Vintage Studio Pvt. Ltd. (Vintage) announced the signing of a lease agreement for C-band capacity on AsiaSat 2 for the launch of Vintage’s new television channel ‘Ayur Living India’ across India and the Asia-Pacific. Brand new free-to-air television channel ‘Ayur Living India’ will offer a variety of education cum value based social programmes in English and Hindi languages, primarily targeting the youth, women and upper middle class population in India. Programming will be produced in-house at Vintage’s own studio, and then uplinked to AsiaSat 2 through its own teleport in New Delhi, which is currently under construction and will be ready for the channel launch in October – November 2008. Peter Jackson, chief executive officer of AsiaSat, said, “We are pleased to support India’s most well known household brand – Ayur with their expansion plans into the media sector, and be selected as their satellite partner in this venture. Ayur Living India will enhance AsiaSat 2’s South Asian channel offering as well as our strong affinity to the Indian audience. We are enthusiastic to continue our active role in the Indian broadcast industry’s development.”
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