Hong Kong – BIG Broadcasting from Reliance Anil Dhirubhai Ambani Group, one of India’s top 3 private sector enterprises, has joined broadcast satellite AsiaSat 3S for its bouquet of television channels which will be serving millions of Indians. Announced by Asia Satellite Telecommunications Co. Ltd. (AsiaSat), an agreement has been signed for one C-band transponder on AsiaSat 3S. In an effort to boost and strengthen the Group’s presence in the media and entertainment space, Reliance Anil Dhirubhai Ambani Group is making its foray into India’s broadcast sector by using the entire C-band transponder to broadcast its bouquet of channels. Services will include general entertainment channels, movie channels, and music channels across languages and a host of other differentiated offerings. “One of our key objectives is to bring to our audience a unique, world class and unprecedented TV viewing experience. Placing our satellite television services on AsiaSat 3S, Asia’s premium platform for satellite television enables us to establish in the shortest time possible a seamless broadcast network accessing all our targeted cable homes,” said Ashutosh, COO of Reliance BIG Broadcasting Private Limited. “By using AsiaSat 3S, the most popular satellite platform for the Indian media market, we gain immediate access to all cable head ends across India. We are proud to have AsiaSat as our partner as it has a powerful satellite fleet offering the most comprehensive coverage and largest audience access that fully support our aggressive broadcast plan in India,” added Ashutosh.