Caracol TV announced the appointment of Alejandro Toro as international sales executive in charge of Asia and Africa. In this position, Toro will be responsible for implementing new projects in these two continents. Angélica Guerra, international VP of Caracol TV said, “For Caracol, Asia has become a strategic market, which we consider has high growth potential. Alejandro’s excellent professional skills will be a key driving force to attain the aggressive sales goals we have set ourselves in these territories.” Before joining Caracol, Toro was the new markets manager at Vitalis, where he developed market strategies and secured agreements with clients from Asia, Africa and the Middle East.
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