Beijing – According to latest intelligence from The Nielsen Company, two thirds of the world’s population (4.4 billion) tuned in to Beijing 2008 in the first 10 days (August 8 – 17) of the Games. The 4.4 billion viewers who accessed television coverage of the Beijing Olympics have now officially ‘out-viewed’ the 3.9 billion who followed the Athens 2004 Games and the 3.6 billion who tuned in to Sydney 2000 – in only the first 10 days of the Games’ coverage. The final tally which will include the remainder of the Games viewing and global audiences for the Closing Ceremony – looks all set to break further records
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