Silver Spring, MD/ San Bruno, CA – Discovery Communications and YouTube announced the debut of nine YouTube channels, featuring a collection of clips from Discovery’s family of network brands. Tailoring content to the global YouTube community, Discovery will also roll out a series of targeted international channels showcasing localized and native language content for specific regions around the world. The partnership also includes a number of program promotion initiatives designed to tap into YouTube’s engaged community and drive viewers to Discovery’s networks. Josh Freeman, executive vice president, digital media, Discovery Communications says, “Our partnership with YouTube is a significant step in the company’s strategy to expand the global reach of our content on the web and draw new viewers to our networks.” Discovery will also launch localized YouTube Channels featuring content from Discovery’s international brands and programming from several regions including the UK, Europe, Latin America and Asia. The Channels offer a selection of short-form content, including program segments, outtakes, and behind-the-scenes clips, as well as original short-form content produced expressly for digital properties.
Ad – Before Content
Related Articles
- Pixotope Launches Revolutionary AI-Powered Graphics Integration Tool for Broadcast Industry
- Prime Video Launches Channel K, the Premier Destination for Korean Entertainment, as an Add-On Subscription
- Cowshed Collective to produce new Sidemen reality series INSIDE season 2 for Netflix
- Romania acquires Global Agency’s newly launched format Celebrity Dreams
- Talpa Studios and Spektr launch creative partnership with debut format 3 Minutes of Fame
- Cignal TV Partners with Warner Bros. Discovery, Offering Max to Supercharge Viewers’ Entertainment