Philippine broadcaster GMA says its net income from January to September this year grew 10 per cent to P1.96 billion (US$40 million). According to key officials from GMA, the expanded figure was strengthened by steady growth in ad revenue. Felipe S Yalong, senior vice president, said there had been a slowdown in big advertisers but that ads such as those for health products had posted a 40 per cent increase. With the ad revenue growth, the company’s gross revenue reached a new high of P9.4 billion (US$193 million), 6 per cent higher than for the same period last year. Company officials are hopeful that the advertising revenue will continue on aggressive competition, particularly in the personal health care segment and added there has been no indication of a slowdown in advertising expenditure.
Ad – Before Content
Related Articles
- Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
- CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit
- ITV and Hera Pictures announce I Fought The Law starring Sheridan Smith
- Hiltron Introduces Field-Upgradable Motorisation Kit for CPI 2385 Satcom Antenna
- Agile Content appoints Koldo Unanue as new CEO to boost the TV Platform business
- Alef UK opens in London with writer/director Gilles Bannier appointed as Creative Director