CNN was the most-watched network on US television on Election Night with 13.3 million total viewers. CNN’s 2008 Election Night coverage resulted in its highest US primetime ratings in the network’s 28-year history. CNN topped the cable news competition with an average of 12.3 million total viewers tuning in during primetime (8-11p). Among adults 25-54, CNN was also #1 with 5.8 million. Among younger viewers18-34, CNN was also first with 3.4 million. In addition, CNN.com delivered the largest daily audience in its history with 30 million unique visitors on US Election Day. CNN.com Live, the Internet’s only multi-stream, live video news service, smashed previous records by serving 5.3 million live streams on Election Day. The number of live video streams served by CNN.com on Election Day is nearly triple that of its previous daily streaming record, which was set on 1 September 2008 – the first day of the Republican National Convention and the day Hurricane Gustav made landfall. CNN.com also served an additional 6.8 million on-demand video streams on November 4. CNN.com generated 282.5 million page views, also marking the highest day in the site’s history and more than doubling its previous record of 103.2 million page views from Super Tuesday of this year. On Election Day, CNN.com’s traffic peaked during the 9pm ET hour with 35.6 million page views. CNNPolitics.com also saw record-breaking traffic on Election Day, generating 30.1 million page views – a 43 per cent increase over its previous record. Furthermore, CNN.com’s special Election Section alone generated 103.2 million page views. The Political Ticker, the No. 1 political news blog according to Nielsen Online, generated 8.7 million page views, thus scoring its second best day ever.
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