London/ Hong Kong/ Singapore – MTV Networks is partnering with the Philippines Department of Tourism (PDOT) for a ‘hip, contemporary’ global campaign – MTV Revelations, to promote Philippines as a destination for young adults and music lovers. MTV Revelations is being created for 12 markets: Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, UK and USA. The highly visual MTV Revelations to be launched in February 2009 will highlight a series of TV spots featuring MTV VJs from different countries talking about their personal experiences in the Philippines in a fun and fresh way. The MTV Revelations campaign includes a series of TV vignettes featuring MTV VJs’ personal stories and experiences in the Philippines as well as a range of web activities with local relevance to reflect the different style, culture and tone of each market. Apart from the on air component the online elements enhancing the campaign will include MTV’s Music Mixer and MTV Video Widgets on www.awesomephilippines.com, playing a prominent role in personalizing the Philippines experience and a direct link to PDOT websites.
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