Singapore – The Media Development Authority (MDA) has awarded five New Media projects with a total funding of S$7.6 million (US$5.1 million). These projects, ranging from development of games to media-rich learning, are expected to create 300 new jobs in the local media sector and achieve for Singapore S$70 million (US$47 million) in Total Investment Committed. The five projects were selected from 26 proposals submitted in response to the inaugural Call For New Media Applications and Services Projects which closed in September 2008. The Call was a timely effort to ride on the rising trend of media digitization. It aims to address the last-mile commercialization hurdles for companies that have developed innovative applications and services in new niche areas that best demonstrate the potential to go global and at the same time, attract digital media resources to congregate in Singapore and bring the country a step closer to being the digital node and a regional hub for digital media assets. The Call also attempts to drive innovation among companies and encourage them to go digital.
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