In the latest results of the EMS Winter 2008 study carried out among the top 13 percent of the most affluent individuals in 20 European countries, TV5MONDE has emerged as the top French speaking international channel in monthly, weekly and daily audiences. TV5MONDE has increased its global awareness and audience for the most affluent Europeans target group (top 20 percent homes). TV5MONDE Europe also recorded the biggest increase in awareness in a one year period (+8.4 percent), and the second largest increase in yearly audience (+3.3 percent). At the same time, for the European elite target group (top 3 percent), TV5MONDE has evidenced the biggest increase in both awareness (+10.2 percent) and yearly audience (+2.9 percent). The TV5MONDE Europe daily audience has the biggest proportion of ‘C-Suites’ – chairman, CEO, president, CFO, finance director/treasurer (8.6 percent), and the second biggest proportion of ‘Opinion Leaders’ (28.1 percent). The study also showed that only two channels recorded an increase in daily, weekly, monthly and yearly audience over a one year period for the C-suites target, and one of these was TV5MONDE Europe with respectively +20 percent, +8.3 percent, +18.8 percent and +18.8 percent. The TV5MONDE Europe audience has the largest proportion of ‘inquisitives’, a consumer target characterized by their high level of education, their taste for literature and their curiosity for other cultures and languages (34.2 percent). In addition, TV5MONDE Europe has the greatest affinity with high earning frequent travellers (top 3 percent) with 17.1 trips for professional reasons and 4.24 trips for private reasons.
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